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RetailGreenLeaf Organics
E-commerce Transformation: From Local to National
Key Growth Metric
70% Revenue Growth
Industry
Direct-to-Consumer Retail
Client
GreenLeaf Organics
01. The Challenge
GreenLeaf had a premium product but a stale digital presence. Their original website was a basic landing page that couldn't handle transactions. They needed a scalable e-commerce infrastructure that could handle complex delivery schedules for perishable goods and integrate with their farm-side inventory systems.
02. Our Solution
We implemented a "Headless Commerce" architecture using a React frontend and Shopify backend. This allowed us to build a lightning-fast UI with custom delivery-scheduling logic. We also built a custom middleware to sync online orders directly with their warehouse management system, ensuring that perishable inventory was always accurately reflected.
03. The Results
The launch was a massive success. Website conversion rate increased from 0.5% (lead gen) to 3.8% (purchases). The brand successfully expanded its delivery radius from 50 miles to nationwide within 8 months. Online sales now account for over 70% of their total business revenue.
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